Creativity

In recent years, new media has become one of the most important and influential aspects of the internet world. New media technologies enable users to broadcast their creativity to their followers. Users of different social media platforms are able to share various personal content with others, friends, family, etc. One of the major social media platforms that caught hidden talent was Youtube. It allowed users to post their own content such as videos that they had created and tailored towards a specific audience. For an example, Justin Bieber was found by an agent on Youtube. His mother use to share videos of him signing covers of songs so his family could easily access it. Sooner or later, these videos were getting more views than just family and an agent came to the conclusion that he would be a star! "Mashup artists like Vidler, Kerr, and Brown have found a way of bringing pop music to a formal richness that it only rarely reaches. See mashups as piracy if you insist, but it is more useful, viewing them through the lens of the market, to see them as an expression of consumer dissatisfaction. Armed with free time and the right software, people are rifling through the lesser songs of pop music and, in frustration, choosing to make some of them as good as the great ones," ("The New Math of Mashups", 4). The article shows yet another example of how new media fostered creativity in music. Mashups are basically a collaboration of the music that has entered the internet and made into one beautiful piece. This shows how efficient the internet for taking raw materials and forming it into one finished publication; in this case a music track. Citations: The New Math of Mashups from The New Yorker Magazine 2005.